THE PROJECT
I successfully designed and created a clothing campaign collaboration launch between the brand ONLY and the trending social media sensation Flabjacks. This campaign showcases a unique collection designed to capture the essence of both brands, combining ONLY’s contemporary style with Flabjacks’ playful and vibrant aesthetic. Through engaging social media content and fun short GIFs, we aimed to build excitement and attract a diverse audience, ultimately enhancing brand visibility and fostering community engagement.
STRATEGY PROCESS
Given the significant impact of this collaboration, which emerged as one of the most notable viral phenomena in recent years, it represents a crucial engagement for the Indian marketing team associated with the brand.
Furthermore, this partnership with a leading global animation studio required compliance with a comprehensive set of rules and regulations.
01
Information Architechture
Developed a meticulously structured schedule outlining the tentative timelines for social media posts and the strategy surrounding the release of the Minions movie. This helped us determine when to start the project and what would be feasible for creating the animations.
02
Ensuring regulation compliance
Integrating intellectual property with clothing design requires a comprehensive set of guidelines for the animation process. Feedback and iterations were carefully managed to ensure high-quality video production.
03
Quick Turnaround
Since the release date of the collection launch and the product shoot dates were very close, this was a quick edit for us. We made it a priority to produce quality work in the fastest way.
