THE PROJECT
I effectively designed and executed a strategic clothing campaign collaboration between the brand ONLY and prominent onscreen personality Ananya Pandey. This campaign represented a significant new direction for the brand, introducing a fresh face to its marketing strategy.
The new collection aimed to target the Gen Z and Gen Alpha demographics. To align with contemporary design trends, the campaign embraced a 90s aesthetic, incorporating elements such as glitch effects, pixels, and a vibrant color palette featuring pinks and blues. These design principles were consistently applied across promotional teasers and social media platforms.
STRATEGY PROCESS
Due to the substantial influence of this collaboration, Ananya Pandey has reached remarkable heights of popularity within the Gen Z demographic. To maintain this momentum and amplify the project's excitement, we implemented a strategic approach involving releasing engaging teasers across various social media platforms. Each teaser was crafted to intrigue and captivate the audience, ensuring the buzz continued growing as anticipation built towards the official launch.
01
Information Architechture
Developed a meticulously structured schedule outlining the tentative timelines for social media posts and the strategy surrounding the release of the Minions movie. This helped us determine when to start the project and what would be feasible for creating the animations.
02
Quality Control
Since this was the second major collaboration with Ananya Pandey for this brand, feedback from her team, especially from her, was sought for every output shared on social media. This involved over four points of contact and multiple feedback sessions.
03
Multitasking
This was a multi-product launch; there were multiple areas of asset creation. This included audio and visual assets.
03
Multitasking
This was a multi-product launch; there were multiple areas of asset creation. This included audio and visual assets.
