Sales play a pivotal role in the marketing and distribution of apparel, especially in the context of ONLY's strategic initiatives. Throughout each financial quarter, various types of sales events are meticulously planned and executed, showcasing the brand’s vibrant pink color as a key element in the sales call-to-action videos, particularly for the End Of Season Sales (EOSS).  

 

These engaging videos serve to enhance the overall selling momentum during every financial quarter. Each production is specifically tailored for social media platforms and is also designed for high-impact outdoor advertising solutions, such as mall billboards and in-store monitors, ensuring that the message reaches a wide audience effectively. By integrating visually appealing content and strategic marketing tactics, ONLY maximizes its sales potential during these critical sales periods. 

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I strategically utilised typography to enhance our messaging during my time with the brand. I emphasised key terms such as 'sale' and highlighted the enticing discount percentages offered. This was complemented by the photos that enriched the overall aesthetic of our social media grids, drawing in our audience and capturing their attention effectively.