THE PROJECT
Successfully managed the editing of trailers for the 'Don't Hold Back' advertising campaign, which marks the return of Ranveer Singh as the brand ambassador for Jack & Jones.
In addition, I spearheaded the social media strategy for limited assets designed to generate anticipation for the main film. My efforts resulted in the creation of over 50 websites and social media assets, including static call-to-action graphics, GIFs, collection videos, and tailored adaptations for billboards and outdoor displays. The campaign was strategically focused on encapsulating the themes of confidence and individuality, which are central to Jack & Jones' brand identity. This initiative ultimately led to a 3x increase in footfall for the collab collection.
THE PROCESS
01
Strategic Planning
Developed a comprehensive campaign strategy that aligned with the brand's objectives and resonated with the target audience.
02
Creative Direction
Oversaw the creative process, ensuring the campaign visuals and messaging were cohesive and impactful.
03
Execution
Coordinated with various teams to bring the campaign to life across multiple platforms.
OUTCOME
The campaign garnered significant attention, enhancing brand perception and engagement among the target demographic.